Vomit inducing trips to the supermarche

Does anyone else walk in to a supermarket and want to vomit at the sight of some of the packaging on offer? I know I do. Why can't we have something more like Jamie Oliver's range of foodstuffs readily available?

I'm talking of course of the the Pearlfisher designed food products that, according to the website "develop a new lifestyle concept that elevates the Jamie Oliver experience from the kitchen to the home."

They were released in June '09.

They're rather awesome, non?

I like the glass jars they come in - they're reusable and add a touch of class.

Some tea, how lovely.

As opposed to the other Jamie Oliver pasta sauces and pestos I keep seeing round loads of supermarkets (below), these are certainly something I'd buy.



Apparently the above are designed by a Manchester-based shopping design specialist called 'The Market.'

The Market came up with a 'revitalised look for five pasta sauces, seven pesto sauces and three types of pasta.'
Pshaw. Whatever.

They released them Dec '08.

I can't quite work out whether The Market designed the old stuff, or if Jamie just has two different design companies working for him. All I know is whose packaging designs I prefer.

By all reports, the range is doing well, advertolog.com states; 'Jme launched online in December 2008 and since then it has received an average of 22,000 unique visitors a week. There was only minimal PR and no advertising spend on launch so traffic has come via the Jamie Oliver website and word of mouth. When Jme launched in a dedicated London retail space alongside Jamie Oliver's cookery class concept, Recipease, it outperformed predicted sales by 100%, being responsible for 40% of the shop's revenue in its first two weeks.'

Despite this, I have not seen one place that sells it in Sheffield, and that includes Waitrose and M&S. Now I can understand it not being in Somerfield or Tesco, You get what you pay for there, and that's quantity not quality. I can even understand it not being in M&S Simply Food, because more often than not, they only sell their own brand stuff. But Sainsburys, who are always using Mr Oliver in thier adverts, and Waitrose who always sell the kind of nicely packaged stuff I want to buy, have nothing but his crappy pestos and pasta sauces available which to be honest aren't that great design-wise. Despicable.